Terra the Magazine

Written & Edited by Prisha Jairath The concept and idea of fashion have evolved through the ages. From suave suede to flashy feathers the next stop of fashion has arrived at sustainable style. Its fundamental notion is to produce clothes, shoes and accessories keeping in mind socio-economical and environmental habits of people and focus towards a green environment. Fashion brands have built multi-million-dollar empires in a global industry and every empire comes with its casualties. Overconsumption and speedy production processes have greatly damaged the environment. A century ago fashion production differed immensely and was more environmentally sustainable than it is now.  Most brands now have initiated a conscious effort to reverse the environmental damage that has been caused by rampant production and fast fashion. Just as production is the backbone of any fashion brand, consumer behaviour is the heart; a step towards a greener industry would mean a shift in indi...

Written by Rhea Pai Edited by Prisha Jairath Perhaps one of the most egregious traits of human nature is the assumption “Oh, someone else will do it. Not my problem.” That latter half may not be as clear as its predecessor, but it’s the essence of our tendency to believe that global crises already have all hands on deck, and yours will be in vain. It may seem that whatever we do has an effect that’s negligible, but that’s simply just not true. Small acts of mindfulness are more remarkable than the grandest intentions. The little things might not seem to matter, and even added up they may not be enough to make the difference we want to see. But the affliction our planet faces is the result of mindless and selfish human behaviour, and the first step towards healing our home is to make those individual changes in our lives and spread the fact that if we all took these seemingly minuscule steps, it will result in something far greater. Our lives are comfortable, far too ...